Relationships between Producers and Audiences

Les Misérables

Advertising:

There were many different sources of advertising that Les Misérables used to promote their new film. Advertising such as trailer on all certain TV channels that would be relatable to their target audience, large posters of main characters; many of these posters would be on billboards or bus stops, some of the actors/actresses of directors would go on popular talk shows; such as the Graham Norton Show and the Jonathon Ross Show. Also Les Misérables advertised at the Queens Theatre in London where Les Misérables is shown and you can see on IMDB that is you look at a particular film you enjoy for example; Dream Girls, it suggests other films that you make also like, Les Misérables is one of those options. Social networking is a very good way of advertising mainly because it’s free but also because it advertises through the word of mouth, others recommendation is usually the best way to get your film seen. Some of the Actors were tweeting during the production to keep fans up to date to get them excited; Russell Crowe confirmed on Twitter that he had finishing filming and furthermore on Facebook, the first look at the trailer was released on their official Facebook page.

Cast:

Due to Les Misérables having an A-list cast made people want to go and watch the film. The cast included Hugh Jackman, Anne Hathaway, Russell Crowe, Helena Bonham Carter, Amender Seyfried, Sacha Baren Cohen and many more. Hugh Jackman and Anne Hathaway sang a teaser at the academy awards, and as soon as people saw that, they wanted to hear them and see them sing more.

Reviews:

Mostly out of all of the reviews that Les Misérables had gotten were positive for example:

•  It was amazing. If I could I would watch it every day forever all day. Anne Hathaway deserves a medal or two. – aaaa

•  Hugh Jackman is the best thing in this movie. All I kept thinking is he deserves an Oscar. When the movie started, I found it weird at first, but I don't know when the transition happened. This movie takes you from your seat into an emotional journey, well produced and acted. Everyone sing with me: do you hear the people sing, Lost in the valley of the night? It is the music of a people, who are climbing to the light. - Laura Bsm

•  Seen this film this afternoon it was brilliant and Hugh Jackman really should get an Oscar, Russell Crowe was very good too, as was the rest of the supporting cast. I particularly liked Samantha Barks as Eponine. If you like a good cry go see it! - Kommon Sense

Source (The Daily Mail)

Getting positive reviews ensures Les Misérables getting more people coming to watch the film. More than anything, professional opinion and recommendation plays a very big part went trying to promote a film and with having 99% of those reviews being good reviews then people will believe them and want to see for themselves.

Awards:

	Award	For	Who/what
Won	AFI Award	Movie of the Year	Les Misérables
Won	Oscar	Best Achievement	Hair and make-up
Won	Oscar	Best Achievement	Sound Mixing
Won	Oscar	Best Performance supporting actress	Anne Hathaway
Won	AFCA	Best Supporting Actress	Anne Hathaway
Won	BAFTA	Best Achievement	Make-Up/Hair
Won	BAFTA	Best Achievement	Production Design
Won	BAFTA	Best Achievement	Sound
Won	BAFTA	Best Supporting Actress	Anne Hathaway
Won	Critic’s Choice Award	Best Supporting Actress	Anne Hathaway
Won	COFCA Award	Best Supporting Actress	Anne Hathaway
Won	C.A.S. Awards	Outstanding Achievement in	Sound Mixing
Won	Empire Award	Best Female Newcomer	Samantha Barks
Won	FFCC Awards	Best Supporting Actress	Anne Hathaway
Won	Golden Globe	Best Motion Picture	Musical
Won	Golden Globe	Best Performance by an Actor	Hugh Jackmam
Won	Golden Globe	Best Performance by an Actress	Anne Hathaway
Won	Golden Trailer	Best Music	I Dreamed A Dream

They won many more than that, awards are also a brilliant way of advertising for example if two film came out at the same time, both in which has been nominated an Oscar for best film, and only one won it then you’re going to choose the film that won the Oscar.

Premier

Premiers are a great way to promote the film and for fans to get picture and autographs. Premiers are a way of the

countries having a big event; some premiers go over the top to promote such as for the premier shark tale, the cast turned up on giant blown up sharks that were being pulled by a boat onto the beach were the event was taken place. For Les Misérables, they had two premiers, one in London and one in New York. Anne Hathaway told everyone at the London premier that she would sing a song, however she didn’t but even doing something like that could advertise the film for example someone could be angry that she didn’t sing, tweet saying Anne Hathaway at Les Misérables premier said she would sing, what a lying bitch! But this would be seen but loads of people, a way of advertising through social networking.

Target audience

I think that the target audience for Les Misérables could possibly be couples due to the romance, certainly fans of the musical will want to see the film or even just fans of musicals will want to see the film, maybe they targeted woman over Men because of the music and the romance. Also i think that families could be target but I think that there is advantage and disadvantages because firstly the front cover is of a child, there are children in the film and the music will attract children because they will want to sing and dance along however the narrative isn’t a happy narrative until the end, the child on the front cover doesn’t look happy and within the film there are certain things a child should see such as prostitution and war.